Independent company profiles and customer feedbackReviewed 3 August 2026
Mortgage & protection adviser profile

My Finance Friend Reviews

Customer feedback and an independent overview of My Finance Friend Limited, a Derby-based mortgage, protection and Wills advice firm run by Mark Laban.

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What they offer

Independent, whole-of-market advice

My Finance Friend advertises free initial consultations and says it is not tied to any bank, building society or other provider, covering the following areas.

Core service

Mortgages

First time buyers, home movers, re-mortgages, buy-to-lets, self-employed and adverse credit mortgages, sourced across the whole market.

View mortgage advice ↗
Protection

Life Insurance

Life insurance and critical illness cover, plus buildings, contents and landlords insurance.

View insurance advice ↗
Estate planning

Wills

Wills ranging from quick, simple express-service Wills to more complex estate planning situations.

View Wills advice ↗
Track record

One of VouchedFor's most reviewed mortgage advisers

Independent, checkable facts behind the adviser, rather than marketing claims.

5.0/5 from 430 VouchedFor reviews

428 five-star and 2 four-star reviews, with no reviews below four stars, verified since October 2016.

View Mark Laban on VouchedFor ↗

FCA regulated

My Finance Friend Limited is an Appointed Representative of Finance Advice Group Ltd, which is authorised and regulated by the Financial Conduct Authority.

35 years' experience

Mark Laban has 35 years' experience in the financial sector, including as a director at a major high street bank before founding My Finance Friend.

View Mark Laban on LinkedIn ↗

Featured in The Times

Recognised by The Times as one of the UK's most recommended advisers, based on the strength of his client reviews.

Customer feedback

What clients say

My Finance Friend holds a 5.0 out of 5 rating from 30 reviews on Google. Of these, 28 include written feedback, repeatedly praising Mark's clear explanations, responsiveness and no-pressure approach.

Google review excerpts
Sourced from the Google Business Profile listing, August 2026.
Check current Google listing ↗
28 reviews
Google review
“Mark was the 3rd mortgage broker that we approached, and it is safe to say he was like a breath of fresh air to my partner and I. His advice comes across as informed, measured and balanced and there is no hard sell from him to go with …”
Tom Shephard · Google · 6 months ago
Google review
“The best financial advisor we have ever used. Mark is efficient, professional and always manages to put everything in clear and simple terms. …”
Sue Adul · Google · 6 months ago
Google review
“Can't recommend Mark enough. We had a difficult time with getting our mortgage due to the property being a fixer upper and Mark eased the stress of a very frustrating situation. I would recommend Mark to any friends and family. He is fantastic!”
millie bradshaw · Google · 6 months ago
Google review
“We cannot recommend Mark highly enough! From our very first conversation, he made the entire mortgage process feel stress-free and straightforward. Buying a home can be overwhelming, but Mark took the time to explain every step in clear, …”
Miss Wade · Google · 11 months ago
Google review
“Mark is a fantastic adviser. As first-time buyers, the process was new to us. Mark took the time to explain the process and every single step or detail and was always happy to answer the multiple questions we had. With his advice, we …”
Fabio Fasoli · Google · a year ago
Google review
“Mark is an absolute GEM of a human being. His communication is excellent and he comes to every call and project with compassion and care. I have worked with Mark since 2016. He helped me find an initial mortgage, to re-mortgage and …”
Emily Carson · Google · a year ago
Google review
“As a first time homebuyer, Mark has been nothing short of exceptional. From the start, Mark took the time to thoroughly explain every step of the process, making sure I understood my options and how to navigate the financial side of buying …”
Sophie Tomas · Google · a year ago
Google review
“I cannot recommend my experience with our finance advisor highly enough! From the moment we began working together, it was clear that their expertise and dedication were unmatched. Mark took the time to truly understand our financial goals …”
Lou Essex · Google · 2 years ago
Google review
“Mark is incredibly knowledgeable about all things finance. He works quickly and efficiently and responds to all emails/calls swiftly. He took all our needs into consideration and came up with the perfect product for us. He explained every …”
Food Intolerance Testing Derby · Google · a year ago
Google review
“Mark has been absolutely fantastic from the get go, he was recommended to me and has really supported me through my first purchase. He got me a fabulous deal on my mortgage and was really informative and keep me in the loop at each and …”
Erin Oakley · Google · 2 years ago
Google review
“We came across Mark serendipitously during our research into buying our first home. He agreed a prompt telephone meeting at a convenient time and it went from there. He really put us at ease and explained the whole house buying process for …”
Haydn Williams · Google · 2 years ago
Google review
“I was recommended to use Mark as my mortgage advisor from a friend and after going through this process I could not recommend Mark more. …”
Olivia Greaves · Google · 2 years ago
Google review
“We used Mark as our mortgage advisor for a first time buyer, we can not praise him enough! He went above and beyond to ensure we got the best mortgage deal for us and kept …”
Claire Wheeler · Google · 4 years ago
Google review
“I was looking to refinance my rental properties to expand my property portfolio. Mark has helped me with everything from start to finish, he was assisting and advising throughout the whole process. Mark found the right mortgages for my …”
AJ · Google · 4 years ago
Google review
“I can't thank Mark enough. Currently on our third house purchase with him. He knows his stuff, is really responsive, efficient and lovely. He has managed to sort a mortgage where others have failed. Now about to move in to my dream home …”
Caroline Ince · Google · 5 years ago
Google review
“Nobody could wish for a better, more dedicated, helpful and hardworking broker than Mark at My Finance Friend. We probably would not have been able to complete the purchase without his steadfast advice and support- and will be forever grateful to him for going above and beyond. Wholeheartedly recommend!!”
Martin Savransky · Google · 2 years ago
Google review
“Mark is as professional as ever listening to what I wanted, in terms of a mortgage that suits me and my needs, happy to discuss offers and help navigate these ever changing interest rates. Is quick to answer any queries and nothing ever …”
kelly pockett · Google · 2 years ago
Google review
“We have used Mark's services on a number of projects in the last 12 months and we have been delighted with his professionalism, attentiveness and genuine desire to get to the right outcome, this despite unforeseen challenges throughout the …”
Katrine Johnston · Google · 4 years ago
Google review
“Thanks to Mark, we are now settled in to our new home. His attention to detail is second to none and when we faced challenges along the way, he always whet out of his way to find a solution. Without Mark's guidance and positive, never give …”
Wayne Atter · Google · 4 years ago
Google review
“I have been using My Finance Friend for many years. Mark provides an excellent professional and friendly service. Always keeping in touch with updates and progress reports. I cannot recommend him highly enough! …”
Tony Jones · Google · 4 years ago
Google review
“I have used Mark to obtain mortgages and he has provided great service and advice. I will definitely use him again in future and would heartily recommend him.”
Vaughan Collins · Google · a year ago
Google review
“Mark has assisted me with a mortgage on more than one occasion. I can not recommend My Finance Friend enough, very professional service, great communication and great results. Thank you Mark …”
Lorraine Radwell · Google · 4 years ago
Google review
“I can not put into words how grateful I am to Mark @myfinancefriend, he went the extra mile to help me with my mortgage, supportive at every step, didn't mind the 100 of questions I asked. 100% I couldn't of done it without him. My finance …”
krystle kimble · Google · 5 years ago
Google review
“Amazing experience from taking out a mortgage getting advice and taking out insurances. Mark is always there to advise me best i would never want to work with anyone else as I don't think I would get the same service. Would definitely recommend.”
Donna Kelly · Google · 2 years ago
Google review
“Mark was able to provide additional funds at cheaper rates allowing us to consolidate our position and be better off overall.”
Chris Fearn · Google · 4 years ago
Google review
“Always gives the best advice in all circumstances, even if it may not be in his interest 👍👏👏👏”
Herbert · Google · a year ago
Google review
“Amazing service and outstanding professionalism …”
Jonathan Eno · Google · 4 years ago
Google review
“Professional, helpful and efficient”
Clare Hopewell · Google · 3 years ago
Useful before enquiring

My Finance Friend FAQs

What services does My Finance Friend offer?

Mortgages (first time buyers, home movers, re-mortgages, buy-to-lets, self-employed and adverse credit), life insurance and other protection cover, and Wills, from simple express-service Wills to more complex estate planning.

Is the initial consultation free?

The firm advertises a free, confidential initial consultation to discuss the best available deals for a client's circumstances.

Is My Finance Friend tied to any particular bank or lender?

No. The firm describes itself as independent and whole-of-market, meaning it is not tied to any bank, building society or other single provider.

Is My Finance Friend regulated?

Yes. My Finance Friend Limited is an Appointed Representative of Finance Advice Group Ltd, which is authorised and regulated by the Financial Conduct Authority.

Is My Finance Friend a registered limited company?

Yes. My Finance Friend Limited, company no. 09661385, is shown as an active private limited company, incorporated on 29 June 2015.

Who runs My Finance Friend?

My Finance Friend is run by Mark Laban, who has 35 years' experience in the financial sector, including as a director at a major high street bank.

What do genuine customer reviews say about My Finance Friend?

The firm holds a 5.0 out of 5 rating from 30 reviews on its Google Business Profile, and Mark Laban individually holds a 5.0 out of 5 rating from 430 reviews on VouchedFor, one of the platform's most reviewed mortgage advisers.

Company details

My Finance Friend Limited

Company no. 09661385 · Active · Incorporated 29 June 2015

FCA: Appointed Representative of Finance Advice Group Ltd

Contact My Finance Friend

0800 044 5733
mark@myfinancefriend.co.uk
WhatsApp Mark ↗
myfinancefriend.co.uk

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